Privacy Policy
This Privacy Policy describes how Aura Apparel collects, uses, and protects your personal information when you use our online platform and services.
We are Aura Apparel, located at 10 Jalan P. Ramlee, Level 15, Suite 15-01, Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, 50250, Malaysia. We are committed to protecting your privacy and handling your data in an open and transparent manner.
Information We Collect
When you use our site, we may collect various types of information. This includes information you provide directly to us, such as your name, billing address, shipping address, payment information (handled securely by third-party payment processors), email address, phone number, and any other information you choose to provide when creating an account, placing an order, contacting customer support, or subscribing to marketing communications.
We also automatically collect certain information when you visit our site. This may include your IP address, browser type, operating system, referring URLs, pages viewed, actions taken on the site, dates and times of visits, and device information. This data is collected through cookies, web beacons, and similar technologies.
How We Use Your Information
We use the information we collect for several purposes:
- To process and fulfill your orders, including processing payments and shipping goods to your specified address.
- To manage your account and provide you with customer support.
- To communicate with you about your orders, products, services, and promotional offers (where you have provided consent or we have a legitimate basis to do so).
- To improve and personalize your shopping experience on our site, including presenting products and content tailored to your interests.
- To maintain the security and integrity of our online platform, prevent fraud, and enforce our terms and conditions.
- For internal analytical purposes, such as monitoring site usage, troubleshooting issues, and improving our services.
- To comply with legal obligations and respond to lawful requests from public authorities.
Legal Basis for Processing
Our legal basis for collecting and using your personal information will depend on the specific context in which we collect it. Generally, we process your data based on:
- The necessity of processing to perform a contract with you (e.g., processing your order).
- Your consent (e.g., for sending marketing communications).
- Our legitimate business interests (e.g., improving our services, preventing fraud), provided these interests are not overridden by your data protection rights.
- The necessity of processing to comply with a legal obligation.
Sharing Your Information
We do not sell or rent your personal information to third parties. However, we may share your information with trusted third parties who perform services on our behalf to operate our business, such as:
- Payment processors to handle transactions.
- Shipping and delivery companies to deliver your orders.
- IT service providers for website hosting, data storage, and security.
- Marketing and advertising partners to help us promote our services (you can opt-out of marketing communications at any time).
- Professional advisors, such as lawyers and accountants.
- Law enforcement or other government authorities when required by law or to protect our rights and the safety of others.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law.
Data Security
We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, please be aware that no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Your Data Protection Rights
Depending on your location and applicable data protection laws, you may have certain rights regarding your personal information. These rights may include:
- The right to access the personal information we hold about you.
- The right to request correction of inaccurate or incomplete data.
- The right to request erasure of your personal information in certain circumstances.
- The right to restrict the processing of your data.
- The right to object to the processing of your data (e.g., for direct marketing).
- The right to data portability, allowing you to receive your data in a structured, commonly used format.
- The right to withdraw consent at any time, where processing is based on consent.
- The right to lodge a complaint with a supervisory authority.
To exercise these rights, please contact us using the physical address provided below. We may need to verify your identity before fulfilling your request.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need your data, we will securely delete or anonymize it.
International Data Transfers
Your information may be stored and processed in any country where we have facilities or in which we engage service providers. By using our service, you understand that your information may be transferred to countries outside of your country of residence, which may have data protection rules that are different from those of your country. We will take appropriate measures to ensure that your data is treated securely and in accordance with this privacy policy and applicable law.
Third-Party Links
Our site may contain links to third-party websites or services that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any third-party sites you visit.
Children's Privacy
Our service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us using the physical address below so we can take steps to remove that information.
Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated policy on this page and indicate when it was last revised. We encourage you to review this policy periodically to stay informed about how we are protecting your information.
Contact Us
If you have any questions about this Privacy Policy or our data practices, you may contact us at our physical address:
Aura Apparel
10 Jalan P. Ramlee,
Level 15, Suite 15-01,
Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur,
50250, Malaysia